The Islamabad Chamber of Commerce and Industry (ICCI) is planning to organize webinar series on topics including panel discussions on marketplaces, e-commerce success stories, logistics and online payments to educate its members about fostering businesses by utilizing e-commerce tools
ISLAMABAD, (UrduPoint / Pakistan Point News – 7th Jul, 2020 ) :The Islamabad Chamber of Commerce and Industry (ICCI) is planning to organize webinar series on topics including panel discussions on marketplaces, e-commerce success stories, logistics and online payments to educate its members about fostering businesses by utilizing e-commerce tools.
Under this initiative the ICCI on Tuesday organized a webinar on “The Magic Moment of Successful E-Commerce” to sensitize its members about promoting businesses by using e-commerce platforms.
The objective of the session was to help SMEs take a high-level holistic view of the digital transformation around traditional commerce.
ICCI has planned to hold a series of webinars on e-commerce and it was the first session of the series.
Badar Khushnood, Co-founder and Vice President of Growth at Bramerz gave a detailed presentation to the participants about the potential of e-commerce for business promotion.
He informed the participants about the global trends and what was happening in Pakistan around e-commerce and what initiatives were being taken by the government to promote e-commerce. The session provided SMEs an overview of what an e-commerce business looked like and sensitized them that e-commerce was not just setting up a website using free tools.
The SMEs were asked to re-engineer all other businesses processes to make the “magic moment of a successful e-commerce” transaction to happen in real time.
Ms. Amina Malik, Convener, ICCI Women Entrepreneurship Sub-Committee played the role of Moderator in the webinar.
Addressing the webinar, Muhammad Ahmed Waheed, President, Islamabad Chamber of Commerce and Industry said that e-commerce was now billions Dollar market and urged government to formulate conducive policies for promoting e-commerce in Pakistan.
He said that in many countries, SMEs were achieving impressive growth by adopting e-commerce platforms and SMEs in Pakistan should also focus on this tool to promote businesses.
Muhammad Ahmed Waheed said that in Pakistan, SMEs were using the internet for a variety of commercial and production-related purposes, but on average they had a limited understanding of the full range of benefits of e-commerce.
He said that lack of awareness of the potential of e-commerce in SMEs was considered as an important barrier to its adoption.
He said that inadequate investment in skills and the initial high investment costs involved in developing e-commerce strategies were also considered as hurdles in promoting digital economy in Pakistan.
He said that main purpose of organizing series of webinars on e-commerce at ICCI was to educate the SMEs to focus on conducting transactions through e-commerce, especially at a time when people were reluctant to visit markets due to Covid-19 pandemic.
He hoped that this initiative would help SMEs in exploring new horizons of business promotion by using e-commerce platforms.