Brand “Zara” Under Fire For Using Food For Shoe Campaign

Zara is one of the largest international fashion companies. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes.

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Recently, the fast-fashion brand Zara faced severe backlash after their recent Turkish advertising campaign for shoes. Zara has come under scrutiny in Turkey following its latest shoe advertising campaign as it highlights bread, ice-cream and other food items. The Turkish people criticized and shamed the brand for their careless and unprofessional behavior, as they mentioned that these food items could be life changing for poor and needy people. Brand Zara removed the latest shoe campaign pictures from their official website after being accused for wasting and disrespecting food.

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Right after the pictures went viral on social media the audience was quick enough to respond. Within no time, an online campaign under the hashtag #ZaraHaddiniBil, which means “Zara know your place” in Turkish started on social media. Here we have gathered some public reviews, have a look!

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

Brand “Zara” Under Fire For Using Food For Shoe Campaign

However, Zara has not released any statement regarding their campaign till now!

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